Offer unique items that supermarkets, Wal-Mart and malls just
can't offer, (like unusual peppers or heirloom tomatoes).
Don't just decrease prices, rather, increase quality
and marketability of your goods. Make your products attractive.
Customers seek quality first, then price. Highlight what separates
you from the rest.
Value-added: This means doing some
additional processing that increases the products raw worth to
the customer. One vendor said, "Garlic sells for $1 a bunch,
but sell it with dried herb flowers and 2 cayenne peppers and
it sells for $10!"
Eye-catching: you have only about three seconds
to catch the customer's eye!
Go vertical: stacking your goods may be better than a "U"
shape. Use tiers, steps, or shelves. Waterfall effect with produce--make
customers feel they are reveling in "abudanza" (Italian
The BUY ZONE: Knees
to top of the head is the customer's main visual field.
Wood is good for display--customers respond to natural materials.
The public market is theater! Go wild on "set"
design: your display! The natural interaction with customers is
the "script:. Remember YOU are the star--act and look the
part. Consider a cool apron, farmer's hat, or even a costume,
whatever accentuates for you type of business. Wear a name-tag.
Engage the customer, educate and inform about your craft. They
love this, and cannot get it at Wal-Mart!
Appeal to as many senses
as possible. Think color, music, fragrance, taste..the feel of
Use tablecloths or coverings to add a bit more sophistication
to your display.
Display in full containers. Rearrange
when containers appear scant.
Signage: A business without a sign -- is a sign of "NO BUSINESS".
Put effort and thought into the best storefront signage possible.
Clearly mark prices, special, other features. Customers generaolly
want to know: 1) what is it? (features) 2) what is it good for?
(benefits) and 3) How much does it cost?
Treat every customer as if they are the most important person
Keep customers coming back! Ask what they want next time.
Create your end-product right in the market! Spin pottery, weave,
arrange flowers, paint...Make the production part of the show
and the fun!
More info for Vendors
Help promote a collectibles show at the Public Market