www.OptimoCafe.com

Wisconsin's Oldest Public Market & home of the Viroqua Farmer's Market, indoor season - every Saturday Morning!

Thank you for visiting here. 

What is a Public Market?

Viroqua sits amidst the bluffs, coulees, and small, snake-like streams of enchanting Driftless Region of Southwestern Wisconsin.  This region is unusual because it has never been tilled over by ancient glaciers (three of them!).  Viroqua, is also special, for it is a place now in rapid evolution... An evolution, should you visit, that you not only can observe, but indeed, participate in!  And now...

Viroqua has a city center!

This town square can be found in the charming confines of the lovingly rehabbed award-wining, historic Clark/Peterson building, complete with streetlamps, benches and even a fountain. The space is a genuine public market - where local artisans, farmers and other merchants hawk their wares on the market floor.  Most of the businesses sell some, if not entirely, locally made or grown items.  In the public market you can discover..

...some of the most unique, high quality, hand-created items in America, all sold directly by the people who make them! 

This kind of entrepreneurship, invigorates the saying

"Made in America"!

The market is anchored by the Saturday morning Viroqua Farmer's Market, one of the best in the State!  In addition the Public Market is home to Optiomo Farm Market Cafe and Restaurant.... Bramble Books, VIVA local fine artists' collective, and over one hundred other public market merchants.

The Viroqua Public Market is one of the only Ten Thousand Villages, Fair-Trade import retail outlets in Wisconsin!   This, and so much more awaits you.

The soil of our region is millions of years old, making it some of the richest in the world. We have always had a connection to it, and it to us. An interlaced synergistic swirl of earth, humanity, and expression, surrounds us. As we move into a new era, as this evolution unfolds before our eyes, the energy of the earth and of our consciousness will blend, sustaining and enhancing our society.The Historic Viroqua Public Market... a crossroads in time, a common space to share with the world all that which inevitably grows

      -Dr. Tony Macasaet  and the other managers of the Viroqua Public Market

   "hands down, some of the most unique shopping in the Coulee region!" -p.k. a recent shopper from La Crosse

"Neighbors selling to neighbors - harnessing the power of our fertile soil and creative spirit"

Special thanks to

MAP
Traveler's Info

PICTURES of the Market: